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The web site states the following, "Year Model by Serial Number." We noticed that the web page said " Heavy Duty Forklifts, Lift Trucks, and Container Handlers." It also said " We listen to our customers and build what you Need. With a reputation for quality. Built to withstand heavy duty cycles. Built to meet our customers needs. Capable of stacking up to 8 high. Custom engineered to maximize productivity. Material handling solutions for every application. Engineering the ultimate lift truck. Heavy Duty Forklifts, Lift Trucks, and Container Handlers." The header had heavy duty forklifts as the highest ranking optimized keyword. This keyword is followed by lift trucks, container handlers, and big red which isn't as urgent as heavy duty forklifts. The other words taylorbigredforklifts.com uses is high capacity lift trucks. heavy industrial forklift is included and will not be viewed by search crawlers.